The coatings industry is a highly raw-material intensive industry accounting for over 65% of
manufacturing costs. This exhibition aims to facilitate a buyer-seller interaction between
manufacturers and distributors of raw materials with their customers in the form of paint
manufacturers from across India and the globe. The same concept extends to paint
manufacturing equipment and tools for quality assurance. The PaintIndia series of
exhibitions, over the years, have proved to be a prime forum for this kind of buyer-seller
interaction within the coatings industry, leading to extremely satisfactory levels of direct
business and generation of leads.
From the application perspective, the coatings industry is an often misunderstood and
under-exposed industry where the interaction with consumers is extremely limited, leading to
a large communication gap between suppliers and user. This exhibition presents a prime
opportunity for suppliers of such solutions to interact with a client profile that
transcends various application segments.